Business intelligence is not a new and unknown topic for international companies, and the use of BI goes back several decades. But what is important is constantly changing methods, software and adding new capabilities to the scope of business intelligence.
The use of business intelligence on mobile phones and tablets has become one of the most attractive and promising trends in the IT field since about ten years ago, and BI software providers have been competing fiercely for the supply of all kinds of mobile solutions since then. have given.
This issue has now become a fixed thing and has moved away from its initial excitement. But the fact is that mobile bi still has a lot of potential for growth after more than a decade.
Benefits of mobile business intelligence
Why should bi have a mobile version? It should be said for the same reason that thousands of desktop programs and applications also have very successful mobile versions.
When an app is available on a mobile phone it automatically has a great and important feature. Regardless of time and place, it is always available and usable.
Using mobile business intelligence has the following advantages:
Instant access to information and dashboards at any time and place
Increasing the speed of decision making
Sharing information with colleagues
Increasing the penetration rate of using business intelligence in companies
Filling the data gap in the organization (operational dashboards next to the strategic dashboard)
Increasing productivity by facilitating work processes
Increasing the efficiency of sales teams
Access to information and management dashboards around the clock
Let's look at this from the user's point of view. The main decision makers in companies i.e. the board of directors and senior managers are among the main users of mobile business intelligence. Considering their organizational role, this issue gives them a lot of freedom of action so that they can monitor the work of their company and organization regardless of where they are physically located.
Mobile business intelligence, in addition to eliminating the limitation in the location of information access, also facilitates access to new and real-time information.
CEOs typically want real-time information to monitor these three things:
Monitoring the overall performance of the organization (strategic dashboards - KPIs)
Monitoring the performance of the company's departments and the progress of each unit's projects
Monitoring the performance of personnel
On the other hand, access to real-time information creates a new potential for middle level and operational level users who deal with daily processes. These users can also be among the main users of business intelligence on mobile phones.
Increasing the speed of decision making
Helping to improve decision making and playing the role of a decision support system (DSS) is one of the primary tasks of business intelligence. mobile bi not only improves this; It also increases the speed of decision-making due to the removal of the factor of time and place and the availability of new information.
Sharing information in the organization and increasing the level of cooperation
A good business intelligence software should make it possible for information and dashboards to be shared between personnel and units of an organization. This issue becomes more important in the mobile version.
Add to the above special features of mobile versions such as push notification (informing the user when a specific event or predetermined condition occurs), writing an explanatory text for a chart, exchanging messages between users, etc.
Increasing the penetration rate of using business intelligence
One of the challenges of using business intelligence in companies is introducing a new software in the work cycle and matching it with the existing internal processes.
More and effective use of data analysis by employees in a company is a desirable goal. By reducing the resistance of the administrative body, the mobile phone increases the penetration rate of the use of business intelligence in the organization compared to the use of a new software.
On the other hand, with the introduction of mobile phones, the range of business intelligence system users will increase automatically. This will have an effect especially on operational levels that require the use of new and real-time information.
Filling the data gap in the organization
If we go back a few decades ago, business intelligence had a different function than today. Business intelligence was viewed as an IT-heavy project aimed at providing strategic-level information to senior managers.
The information gap between operational levels, middle managers and senior managers and the failure of information flow from operational levels to management created a serious problem in organizations.
Companies needed to access real-time information at the intermediate and operational level so that personnel could make decisions quickly and at the moment and implement the decisions.
Business intelligence is no longer just about strategic management dashboards. Access to information at all organizational levels and the correct flow of data from the bottom up is necessary to achieve "data sovereignty", and access to business intelligence on mobile applications makes it easier to achieve this.
Increasing productivity by facilitating work processes
Increasing the speed of getting things done, having personnel available regardless of physical location, and teams working more closely together all have a direct impact on increased productivity. To these things, the simplification of work processes should be added. Smart automation on the mobile phone makes doing things within an organization simpler and faster.
Increasing the efficiency of sales teams
In 2014, the Gartner Institute predicted the impact of mobile on sales as follows: "Mobile devices will have the biggest impact on sales force automation since the introduction of the laptop (a decade earlier)." This prediction was absolutely correct.
Mobile business intelligence has had a direct and objective impact on the strategy and performance of sales teams. The possibility of close remote collaboration, data access and information exchange between team members, continuous and real-time monitoring of performance indicators and sales metrics have made sales teams compatible and coordinated with each other in a way that has never been seen before.
Who is mobile business intelligence useful for?
Anyone who is not at their desk but needs access to work information. For example:
Board of directors of companies who are less present in their office due to multiple responsibilities
A CEO who is traveling or in a meeting outside the company meets a suitable investor
The factory manager or the production manager, who are usually in the production environment and out of their office, can see the production information and active lines on their mobile phones.
Manager, supervisor and sales team members who can see the priority and status of leads in the sales funnel and share customer information with each other.
Employees working in the broadcasting and distribution industry
Doctors and staff of the medical system...
